With the growingly important role of UX in the online world, broadcasters worldwide are turning toward adaptive bitrate streaming to ensure a smooth and lag-free streaming experience for their viewers.
With fewer and fewer users being willing to interact with traditional banner ads, many advertisers found themselves at an impasse. Luckily, rich media ads came as the perfect alternative and a breath of fresh air in the online advertising industry.
As TV viewership is steadily dropping, many advertisers have been turning toward OTT streaming platforms to promote their products. Learn everything you need to know about the benefits of OTT advertising and how to get started with it.